About Melo Digitals | Hamilton, Ontario

Why we work this way

Most businesses that come to us have been burned once already. Usually not by bad work — by things nobody mentioned at the start.

The fee that turned out to be a percentage of ad spend. The website that couldn't be moved. The Google account in the agency's name. The monthly report that only ever contained good news.

None of that is illegal and most of it isn't even malicious. It's just what happens when the awkward parts of an arrangement are left for later.

So we put the awkward parts first

Every service page on this site names a situation where we'd tell you not to buy that service. Our Google Ads page explains why percentage-of-spend billing creates a conflict of interest. Our web design page has a table showing what each platform costs you if you leave, including the one with real lock-in.

And we report what failed

Every monthly report includes at least one thing that underperformed and what we changed because of it. A report with only wins is either luck or editing, and after a few months of it you stop being able to tell which.

We're small, and that's the trade

You deal with the people doing the work. We don't have an account manager layer and we can't take on unlimited clients — which is why we'd rather turn down work that doesn't fit than stretch to cover it.

In writing

What you can hold us to

These are the same four things we suggest asking every agency on your shortlist. The answers vary more than the websites do.

Flat fees, never a percentage of spend Our ad management fee is quoted as a dollar amount before you sign and doesn't move when your budget does. If the right advice is to cut your spend in half, giving it costs us nothing.

Your accounts, your name Ad accounts under your billing, Search Console and Analytics in your accounts, domains registered to you. We're added as a user. When we leave, we're removed — and nothing goes with us.

Lock-in disclosed before you commit Every platform has an exit cost. Ours are published in a table on the web design page, including the one where leaving means rebuilding. You decide knowing it, not after.

Reports that lead with leads Leads and cost per lead at the top, rankings further down, and one line every month naming what underperformed. You can verify every number yourself, because the tools are yours.

The team

Who you'll actually be working with

Small enough that these are the people on your calls, not the ones on the pitch deck.

Toluwaleyi Aikhuemelo

Business Development & Growth Director

A business strategist with over six years helping brands scale through marketing, operational efficiency and partnerships. Leads the agency's direction, client relationships and long-term growth strategy.

Works at the join between creative execution and measurable business outcomes — which in practice means being the person who asks whether a campaign actually produced revenue.

Business strategy
CRM automation
SEO
Paid media
Content strategy
Remote team building

Alex Obasohan

Software Engineer & Digital Solutions Specialist

Builds the things that have to work rather than just look right — software and web development, mobile applications, UI/UX, and the integrations that connect systems businesses already run.

Takes an idea described in a meeting and turns it into something functional that people will actually use. In his words: build with purpose, solve with technology, create with impact.

Web development
Mobile apps
UI/UX design
Digital platforms
Systems integration

Mistura Abolaji

Copywriter Intern & Virtual Assistant

Brings creativity and organisation together — compelling content and social media on one side, keeping tasks and schedules on track on the other.

Takes a simple idea and turns it into content that catches attention and tells a story. Curious, consistently learning, and the reason things don't fall through the cracks.

Copywriting
Content strategy
Social media
Canva design
Task & calendar management

Where we are

Hamilton, and honest about the radius

Our office is in Hamilton, Ontario. We work across Ancaster, Dundas, Stoney Creek, Waterdown, Burlington and Grimsby as part of that, and we take on work in Oakville, Brantford and St. Catharines — each of which has its own page explaining what we can and can't do there.

That last part matters more than it sounds. Our Google Business Profile is pinned in Hamilton, so we don't appear in other cities' map results and we say so on every location page rather than letting people assume otherwise.

If we'd fudge our own limitations to look better, you'd have no reason to trust our reporting on yours. That's the entire argument for saying it out loud, and it's cost us nothing so far.

We also work with clients well outside southern Ontario, because search, web and software work doesn't require proximity. Local meetings help for process mapping, photography and brand work involving physical surfaces — and for very little else.

Twenty minutes, and a straight answer

We'll tell you which of our services fits, including when the answer is none of them yet. No obligation either way.

Book a free consultation +1 289-389-0392